International eye care company Bausch & Lomb announced today the launch of a new consumer ad campaign for its Crystalens accommodating intraocular lens.
Ads will begin appearing today on national cable television markets in New York, Florida, Arizona and Las Vegas, Nevada. Ads will also appear in national magazines.
Crystalens is currently the only FDA-approved accommodating intraocular lens (IOL). It is designed to provide a full range of vision after cataract surgery, eliminating the loss of near vision and need for reading glasses caused by presbyopia.
“The advertising encourages patients to talk to their ophthalmologist about whether they are candidates for Crystalens or to visit the Crystalens website to learn more about this exciting vision correction alternative,” said Amy Jacobs, director of Global Marketing for Crystalens, in a press release issued by the company.
“Bad vision doesn’t have to be part of getting older. The Crystalens allows cataract patients the opportunity not just to fix their eyesight, but to make it better,” added Ms. Jacobs.
To learn more about Crystalens, visit the company’s website for the product or call 1-877-SEE-BETTER.
Tags: accommodating IOL, Bausch & Lomb, Crystalens